Pepsi's Refresh Project is a pivotal test case for brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.
http://adage.comSocial media marketing campaigns can be goldmines rich with customer engagement and insight. Here's how Pepsi tapped this resource with its DEWmocracy campaign.
http://mashable.comPenn Olson - Your Social, Media, Brand Catalog.
http://www.penn-olson.com© 2008 – 2010 myON-ID
